Dupe Up is a platform and resource for make up and beauty enthusiasts. It is an online guide for finding cheaper alternatives (dupes) for high end makeup products by aggregating reviews from make up gurus, make up artists, bloggers and beauty enthusiasts.
Dupe Up currently provides information for 'dupes' in Australia and United States.
'Dupe' is short for the word duplicate. It often means a cheaper copy or version of a high end or middle end product.
For example NYX may sell a much cheaper version of a popular MAC lipstick colour.
However the term 'dupe' is not limited to being a cheaper copy, the 'dupe' product can cost more.